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February 28, 2010
Why do most people fail at a residual income opportunity? Human beings are complex, but statistics show that an overwhelmingly clear pattern emerges as we look at the group of opportunity seekers as a whole. So, here are the major reasons residual income opportunity seekers fail.
First, new residual income opportunity recruits are strongly affected by the rejection of close family members and their friends.
When someone is first introduced to the concept of Network Marketing they become excited by the income possibilities. Thus, they anticipate that those closest to them will also be excited and join them in their venture.
Add to this that most MLM or network marketing companies teach you to start prospecting from a list of your “warm market” which includes your family, friends and acquaintances. Even though this is a logical route, rejection from this group can be very discouraging and most people stop there. Rejection by people you love and trust is too much for most people.
Only lately have network marketing companies adopted an Internet based approach where interested people provide you with their contact information. This avoids the obstacle of family and friend rejection.
Second, many new recruits have false expectations of fast results.
Recruiting to build a downline is an important aspect of residual income opportunity pay plan. It's no wonder that people often exaggerate the ease of selling products and acquiring new recruits. The idea is that if you just get four who get four who get four you can become rich.
When new recruits finally realize that considerable networking and marketing is involved they become disillusioned quickly. That there is work involved, just like any business, does not cross a new recruit's mind when he or she is excited about the income potential.
Many new recruits have a job mentality and need help in internalizing the attitudes of a businessperson. Overcoming the job mentality is difficult and many people are unable to transition quickly into being an entrepreneur. This delay convinces many new recruits that earning a residual income is just not for them.
Third, new recruits often lack dedication and understand of success factors.
When success does not happen quickly enough, many recruits will simply join another program. These “program jumpers” usually never succeed because a residual income opportunity requires time, effort and an entrepreneurial mindset. Giving it a couple of months and getting only one recruit will crush anyone's enthusiasm. And, a low level of success will motivate anyone to switch programs.
The fact is that the level of effort, the skills and mindset you need for any single residual income opportunity are basically the same that you need for any other program. Jumping from one program to another not only shows a lack of dedication, but a lack of understanding about the reasons success is taking so long.
Fourth, new recruits like to improvise and make duplication difficult
One key to success in a residual income opportunity is ease of duplication. Every sophistication you add to the process will decrease your overall effectiveness.
It's always easy to find fault with and work to improve a recruiting methodology. But, recruiting is often a time tested methodology. Not only is recruiting designed to add members to a downline, the recruiting methodology is designed to be easy for everyone to use.
If you, as a new recruit, try to improvise the recruiting presentation because it better suits your skills or personality, then you'll have a more difficult time teaching the methodology to your entire downline. And, while you think the new methodology is better, it may actually be more difficult for new recruit to put into practice.
Fifth, new recruit spend too much time with nonperforming members of their downline
It's easy to believe that everyone should succeed. And, it's kindhearted to give your time to help someone become successful. But, eventually you have to realize that not everyone can or will make the transition from the job to the entrepreneurial mindset. Spending too much time with nonperforming downline reduces the time you have to mentor members who will actually help you succeed.
Eventually, you have to learn to say a friendly “Goodbye” to people.
Once you understand these major obstacles to affiliate residual income opportunity success you will be better able to move toward success.
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