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June 8, 2010
I Know that this is going to be teaching anyone who knows even the slightest bit about Search Marketing to suck eggs, and I’m also aware that this is probably the trillionth article on the subject this week. But the subject is just that significant that it’s hard to manoeuver clear from writing about it for long.
This subject is so important that that it’s astonishing how often it’s ignored by people creating websites who claim to know about SEO , and in fact offer it in with their services.
Either these people do not even attempt any keyword research and simply guess what is being searched, or they don’t have any knowledge about SEO and are just talking crap to increase their own conversion rate … at the cost of their customers !
in any case, as we all know its useless having some snazzy looking website with pretty moving pictures , etc… etc… when nobody ever sees it. Why does nobody see it ? Because it’s a site in a competitive industry that has either not had SEO applied , or has been optimized but very poorly . If the keyword research had been performed to the acceptable standard, and then those keywords had been implemented into the website content and anchor text of incoming links then this wouldn’t be an issue . Yet so many sites I come across that have apparently had sound levels of SEO applied hardly have a mention (especially inside the main areas of search weighting such as title tags) of the searched products and/or services.
So many sites who do not have any real level of branding still have just the name of their company plastered all over their title tags, despite the fact that people don’t search the company name, they search the products and services!
The Main thing to take away from this, is to make sure you choose a PROOVEN and reputable SEO Company.
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