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Site Search:
April 30, 2010
As internet use continues to grow worldwide, so grows the number of potential customers online. As the popularity of the internet multiplies so does the competitiveness of being able to get your share of these new visitors to your website. But it doesn’t end there! You still need to get them to do business with you when they visit your website.
A clean, simple web design should help the customer to find their way around easily. It should be pretty intuitive with no hidden surprises. Leave the flashy showbiz stuff for the gaming sites…your business web design doesn’t need it, and your customers don’t want anything but the products or services they’re looking for. Flash isn’t part of that.
If your website is a gaming site, flash is a great idea but otherwise you’re probably best to keep it to a minimum. Google can’t read it, and frankly your visitors would much prefer solutions to their problem they’re searching for
The entire internet is all about social activity today and that means that you’ll want to bring in an element of interactivity. Your website should have a blog that your visitors can comment on. You’ll also want links to your Twitter and Facebook pages.
Placing a contact form on most website pages is a technique that we use a lot. This isn’t normal in terms of web design, but it’s working well with our clients.
In addition to your human visitors, Google, Bing, and Yahoo will also appreciate your clean simple design that’s easy to navigate. It’s important to your success that the search engines can easily navigate your website. If your website is optimized properly your load time will be shorter and that will also please the search engine bots.
Visually simple and clean web design is always best. Your visitors eyes will thank you for a light background with dark text. White text on a dark background is hard on our eyes and will as a result increase your visitor bounce rate.
Aside from looking after your visitors and the Google bot, your website needs to satisfy the objectives of your business. Additional business is usually the main objective for most business owners. That can only happen when people can find your website, and that can only happen when your website is properly optimized for search, and off page SEO or promotion is continually practised.
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